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More Info on what is TF and how it can help you:
As the power of PageRank got removed, flow metrics matter. Google gives a huge importance to metrics like domain authority, trust flow or citation flow as a ranking factor. These data are pretty hard to measure, that is why software has been developed by companies like Moz or Majestic, which are pretty good at analyzing links.
What is citation flow?
Citation flow refers to the popularity of a link in a site without considering the quality of these links. The perfect example is porn sites. They have a very high CF but these links are often not qualitative. A website with a lot of links pointing to it will be influential and will get a good citation flow.
It is good to know that if TF increase, then CF should also increase. However, if CF increase, there is no proof that TF will increase too. So if a website with high CF flow points to your website, your CF should get a boost. But if websites with high CF but low TF link to your website, it will negatively impact your TF.
What is trust flow?
That metric analyse how trustworthy a site is by measuring its quality. Quality is the essential data of this metric. If a link pointing to your website is authoritative and qualitative, then your trust flow will increase. A good trust flow is harder to get than a citation flow and so the CF will always get higher than the TF and not the contrary because there are a lot of links but not all of them are relevant. Moreover, even if you are developing a qualitative linking strategy, there are always directories or other sorts of backlinks that are not very qualitative pointing to your website.
In parallel, it seems like there is a direct correlation between trust flow and organic traffic. Indeed, if a site has a high trust flow, then it means it has a lot of qualitative backlinks and Google rewards qualitative backlinks. As a matter of fact, you will be ranked higher.
How they interact?
How to know which ratio is good to get between CF and TF? How to optimize the overall trust of a site? For instance if a CF has 20 and a TF 40 then the ratio is 1:2. The highest ratio is 0:9 even if Google has 98:99.
The best ratio seems to be 1. Average trust to citation flow ratio should be 0.50. A high ratio will be delivered to an authoritative and trustworthy website. Like if the website has a CF much higher than a TF, there is no doubt that the website is hosting a bunch of low-quality links.
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